Here’s how to build a loyal following…
1. Find and share cool stuff.
2. Engage thoughtfully.
3. Develop your own voice.

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winning market share
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Keynote: Winning Market Share

If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
cheering audience at a rock concert