great faq page

So, I’m gonna keep it simple and easy, and hopefully give you some quick ideas for adding some really beneficial content to your website…

Think about it. Ultimately, the primary function of your website is to answer as many questions as possible before visitors move on to the next site…


Here are some undeniable upsides for a killer FAQ page:

Saves everyone time
You and your customer service team doesn’t have to respond to the same repeated questions individually. Nobody has to wait for answers…win – win.

A sales tool
Your sales teams can lean on your FAQ pages in the field or on the horn with prospects, especially if they’re searchable or categorized well.

Site navigation
If you’re trying to figure out how to get your website visitors to the info they care about quickly, an FAQ page is spectacular for this. A question about zebras takes you to the zebra page, a question about armadillos takes you to the armadillo page (I saw one of those the other day – it was huge)

Google loves FAQ’s too
The questions people ask all the time are the same things they’ll type into Google searches. When you have these questions on your site, you’re going to improve ranking like crazy.


So, FAQ pages are a cool idea…

It might seem a bit daunting to write one up from scratch, but the good news is they’re easy to maintain once you get one established…

Just a couple more tips for you…

1. Make sure your questions are actually frequently asked. Poll your sales teams on the front lines and figure out what your prospects and customers are asking about…for real.

2. Mind your language. You and your customers say things differently…go with their language, not yours.

3. Make it searchable. Nobody wants to wade through all the questions to eventually find things they care about

4. Throw some media at the crowd. Try getting creative with infographics, videos, or images where it might make sense. Text-only gets boring.

…And last but not least, make your FAQ page, and your entire website customer centric… 

Post stuff your customer care about, written in ways they want to hear it, Google’s gonna reward you like crazy…

And everyone lived happily ever after…

contact form Design

I can’t remember the last time I blindly completed a contact form…so we got rid of ours entirely. Spammers and salespeople were just wasting…

bull-shark-photo

Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.

graphic-design-cheat

Alright…who likes golf? …and what the heck does graphic design have to do with golf?

Really not very much, but read on and I’m gonna help you design some cool stuff AND play better golf…or your money back (just kidding, it’s all free)…

So, if you don’t have an in-house graphic designer, you still probably need to throw together some graphics once in a while…

Rather than paying a bunch of money to produce a simple facebook ad or blog post image, I’m gonna suggest you check out Canva.com

Canva is kind of like graphic design for dummies. Add some background images, overlays, some cool fonts and export to jpg or pdf…super easy.

The free program is probably all you’ll ever need…and just so you know, I don’t get a kickback if you sign up. It looks like this…

We use it all the time to put stuff together quickly, like this…

Our services guide lays out the principles around our website design processes. We give it to new prospective customers to help assess fit. Every graphic in this guide was put together in Canva with their stock (and free) materials.

All our ebooks are built in Canva including our most comprehensive Inbound Marketing Guide. It’s 45 pages long with an easy to read layout with some simple graphics to keep it interesting.

beginners-guide-to-golf

Yep, I wrote a golf instruction book…Click the image to grab it for free…I’d love to know what you think.

I like to think I could play that game a little bit in a past life…and still enjoy moving meetings out of the office and onto a golf course whenever possible.

When you’re done playing golf, go check out Canva.

Cheers!