winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
simplest marketing formula

Why Selling Candy Bars is Nothing Like Selling Houses

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I see a lot of companies that are selling $100,000 items like candy bars and it just doesn't work. That's not how people buy things that are more expensive or more “risky”. 
bee pollinating a flower

Win Attention Today: Cross-Pollinate One Audience to Another

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You can get the attention in places where you have fun, where you're passionate, and where you love to produce content. Every now and then, just ask your audience if they're interested in some other stuff that you do.
red-sauce

Why Keeping your “Secret Sauce”​ a Secret is a Bad Idea

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Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
company website sucks

If your Company Website Sucks, here’s a Better Way

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When the site finally launched, everyone high-fived each other and went back to their real work...leaving the site to degrade over the months to follow.
writing tips

Tips for Writing Stuff that Doesn’t Suck

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We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
Taking Off

How to Build Yourself a “Content Machine”

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Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.