winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
company website sucks

If your Company Website Sucks, here’s a Better Way

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When the site finally launched, everyone high-fived each other and went back to their real work...leaving the site to degrade over the months to follow.
writing tips

Tips for Writing Stuff that Doesn’t Suck

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We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
Taking Off

How to Build Yourself a “Content Machine”

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Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
content creation diagram

Winning Attention: A Plan for Content Creation

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We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?
great faq page

5 Tips for a Great FAQ Page…and why bother?

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There's a ton of business upside that revolves around a really solid FAQ page. Here are some reasons to dedicate the time, and how to build one that shines.

Cheating the system when it comes to graphic design…

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If you don't have an in-house graphic designer, you still probably need to throw together some graphics once in a while...Rather than paying a bunch of money to produce a simple facebook ad or blog post image, I'm gonna suggest...

Simon Sinek: How Great Leaders Inspire Action

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How were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn't? Langley had the pedigree, the financial backing, and the expert team...
The Secret Marketing Formula

The World’s Greatest Stick Figure Marketing Formula

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There's a secret formula that every good marketer needs to follow, or you won't ever achieve the results you're hoping for. It starts with figuring out who your customers are, where they hang out, what kind of "bait" they're interested in, and where you eventually want to take them.

How (and Why) to Define Your Company’s Niche Market Position

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Avoid the "Sea of Sameness" and take some time to define your company's niche market position carefully - time well spent, especially if you've never done it.