winning market share

Keynote: Winning Market Share

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If we look at the world’s most successful B2B businesses – i.e., Microsoft, IBM, Well Fargo, and UPS – there’s one extremely interesting commonality: They target end consumers, not to the businesses they are ultimately prospecting.
red-sauce

Why Keeping your “Secret Sauce”​ a Secret is a Bad Idea

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Whoever delivers the most value in the earliest stages of the buying process wins the attention. That means sharing information that is valuable
writing tips

Tips for Writing Stuff that Doesn’t Suck

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We've been doing some pretty fun consulting work lately. We're working with a number of groups in their early stages of defining or redefining their brand and their company's market position. They're universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
Taking Off

How to Build Yourself a “Content Machine”

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Creating content is hard, but documenting your journey is actually pretty easy. If you've got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you're passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
female bartender in a restaurant

Biggest advertising mistake that golf clubs are making

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It's astonishing to hear how romantic people can be about "what they've always done". I believe it's an enormous vulnerability... and at the same time a HUGE opportunity for orgs that get it. Those that aren't building brand risk slipping toward irrelevance. 
content creation diagram

Winning Attention: A Plan for Content Creation

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We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term. But how?
great faq page

5 Tips for a Great FAQ Page…and why bother?

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There's a ton of business upside that revolves around a really solid FAQ page. Here are some reasons to dedicate the time, and how to build one that shines.
Simon-Sinek-how-great-leaders-inspire-action

Simon Sinek: How Great Leaders Inspire Action

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How were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn't? Langley had the pedigree, the financial backing, and the expert team...
golf-leap

Already a failed new year’s resolution…

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Technology is moving so fast and we've done so many killer things that I think we're doing our community a bit of a disservice by not sharing some best (and worst) practices once in a while.
company-niche-market-position

How (and Why) to Define Your Company’s Niche Market Position

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Avoid the "Sea of Sameness" and take some time to define your company's niche market position carefully - time well spent, especially if you've never done it.
phoenix web design

What is Value Driven Website Design?

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The old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.