It’s time to Compete for Attention,
and Grow Your Business
Every organization wants more customers, more revenue and more growth. By definition, business is a competitive sport…you need to have a solid plan and expert execution to win.
Tips for Writing Stuff that Doesn’t Suck
We’ve been doing some pretty fun consulting work lately. We’re working with a number of groups in their early stages of defining or redefining their brand and their company’s market position. They’re universally coming to realize the importance of developing content on their website, on their relevant social platforms, and in running marketing campaigns.
How to Build Yourself a “Content Machine”
Creating content is hard, but documenting your journey is actually pretty easy. If you’ve got a system in place, you can roll out tons of informative and compelling content to build brand and audience around whatever you’re passionate about. The key is to produce enough of it to stay top of mind and bring any effect.
Biggest advertising mistake that golf clubs are making
It’s astonishing to hear how romantic people can be about “what they’ve always done”. I believe it’s an enormous vulnerability… and at the same time a HUGE opportunity for orgs that get it. Those that aren’t building brand risk slipping toward irrelevance.
Winning Attention: A Plan for Content Creation
We all know that businesses need to commit to creating quality, sharable and compelling content to attract and retain net new online business. Whether your marketing and advertising spend is measured in hundreds or millions, producing good stuff continuously very likely will mean the difference between winning and losing in the long term.
But how?
The Infinite Game
Play golf and listen to our Web Design Phoenix Podcast
Golf is one of our passions. It gives us time to relax get creative and connect to nature. Listen to our podcast on how to get better at golf and learn something about business on the side.
5 Tips for a Great FAQ Page…and why bother?
There’s a ton of business upside that revolves around a really solid FAQ page. Here are some reasons to dedicate the time, and how to build one that shines.
Contact Form Fail – Ours was so bad that we got rid of it
I can’t remember the last time I blindly completed a contact form…so we got rid of ours entirely. Spammers and salespeople were just wasting…
Everyone likes shark stories right? I’ve got one for you
Takeaway: As marketers, use the bait that your intended customers like…and bring it to the places where they hang out.
How Great Leaders Inspire Action
A Beginner’s Guide to Inbound Marketing
How Google Search Works
How to Add or Claim Your Business in Google Maps
Strategic E-Commerce Marketing
How to Install Google Analytics in Wordpress
Inbound Marketing Strategy
Mandatory New Employee Indoctrination
Cheating the system when it comes to graphic design…
If you don’t have an in-house graphic designer, you still probably need to throw together some graphics once in a while…Rather than paying a bunch of money to produce a simple facebook ad or blog post image, I’m gonna suggest…
Simon Sinek: How Great Leaders Inspire Action
How were the Wright Brothers the first to achieve man-powered flight and Samuel Pierpont Langley wasn’t? Langley had the pedigree, the financial backing, and the expert team…
How about my people talk to your people?
Quit wasting time trying to book appointments and add some automation to your website, emails, or email signature. Just send a link and let others find the best time for them.
The World’s Greatest Stick Figure Marketing Formula
There’s a secret formula that every good marketer needs to follow, or you won’t ever achieve the results you’re hoping for. It starts with figuring out who your customers are, where they hang out, what kind of “bait” they’re interested in, and where you eventually want to take them.
Embedding Videos
Embed videos easily onto your web pages. First upload to your Youtube or Vimeo accounts, then copy the url and paste into the video embed element.
What’s a Cheetah’s Top Running Speed?
Matt Cutts is Google’s leading SEO guy, and he explains in brilliant fashion, and in layman’s terms how Google’s search engine prioritizes website for search engine ranking.
Already a failed new year’s resolution…
Technology is moving so fast and we’ve done so many killer things that I think we’re doing our community a bit of a disservice by not sharing some best (and worst) practices once in a while.
How (and Why) to Define Your Company’s Niche Market Position
Avoid the “Sea of Sameness” and take some time to define your company’s niche market position carefully – time well spent, especially if you’ve never done it.
Checklist for Marketing Best Practices
Where do you stand when it comes to your company marketing best practices? Are you killing it or could you be doing things better? Here are some ideas…
What is Value Driven Website Design?
The old way of building websites is completely broken. Consider a value driven website design approach to mitigate risk, stay flexible, and deliver effect.
How to redesign a website in 2020
Learn why the traditional website redesign process is completely broken and how to protect yourself from business risk associated with redesigning a site.
Creating Great Content Starts with Your Buyer Personas
Creating great content starts with identifying and targeting your ideal customers. Here’s how to use buyer personas to get your online marketing rolling.
The World’s Most Effective Lead Nurturing Tactics
90% of new leads are not ready to make an immediate purchase. Here are the world’s most effective lead nurturing tactics.